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Promotional Inserts & MAilers

Editorial & Layout Design

Editorial and layout design for print may seem like a dying art, but in my opinion, it is one of the trickiest forms of design. It's all about function and detail—balancing visual hierarchy and messaging while ensuring the correct information is presented can be very challenging.

As a primarily online company, printed marketing materials are rare. However, I have created a handful of different promotional materials. Though they might not be the most glamorous projects, they are sometimes the only physical experience a consumer has with our brand.

Each mailer below is from one of the sister companies to Splash Wines. Each has its own unique brand voice and appearance. It's important to keep in mind what makes each brand unique—whether it's colors, fonts, icons, or voice—when designing for each one.

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