VineOh! Website
& Launch Campaign
In 2023, when Splash Wines acquired VineOh, the platform was extremely outdated and required a complete overhaul. This project involved a significant shift from Wine Direct to Shopify, along with a comprehensive redesign of both the product and the site.
As the lead UX designer, I collaborated with Juicy Orange for the development. Focusing on user experience, I designed the pages to ensure a simple and seamless shopping experience.
Check out VineOh.com
Below are some of my favorite pages:
**Still in development
In addition to a complete website redesign, we transferred all email templates and designs to Klaviyo. The new site and platform introduced many features our customers had never experienced before. With email marketing being our primary communication tool, it was crucial for our emails and website to have a consistent look and feel with the new site.
As the lead on the marketing plan for the launch, no detail was overlooked in unveiling the new experience. From a detailed explanation of all the new features to an elaborate FAQ page, the launch was highly successful, with hardly any bugs on launch day.
