Buff Bake

During my time at Buff Bake, I designed the packaging for the launch of the Protein Sandwich Cookies, creating a look that felt fresh while staying true to the existing brand. I carried over recognizable elements like the signature sunburst and flavor color system, then added dynamic cookie imagery to create energy and strong shelf presence. Beyond the packaging, I created supporting marketing materials, in store displays, and sales collateral to help launch the product across retail channels. I also designed the Protein Nut Butter Snack Packs, collaborating on everything from the tray structure to the final packaging. Although the snack packs never reached market, the project gave me the opportunity to be involved throughout the entire product development process, from concept to production.