Buff Bake Fuel Bar + Protein Powder Design

Following Buff Bake's rebrand, I designed packaging for the expansion of the product line, including the Fuel Bars and Protein Powder, while maintaining the fresh, energetic look of the new brand identity. The biggest challenge was balancing the large amount of nutritional and product information with bold, eye catching design that would stand out on shelf. I also created supporting marketing materials, in store displays, and sales assets to help launch the new products.