Vino Voyage

Vino Voyage was built around the idea that every bottle of wine tells a story and every shipment should feel like a discovery. Designed specifically for the QVC audience, the brand focused on delivering high quality wines from around the world directly to customers’ doors in a way that felt approachable, elevated, and experience driven.

As the lead creative behind the brand, I directed and developed the full visual identity and customer experience from the ground up. This included the logo design, website design, brand voice, messaging strategy, and overall creative direction. From a Malbec from Argentina to a Chardonnay from California or a Shiraz from Australia, the goal was to create a brand that captured the spirit of travel, discovery, and everyday luxury while remaining easy to understand and shop within a televised retail environment.

This project gave me the opportunity to blend branding, storytelling, packaging, and digital design into a cohesive direct to consumer experience tailored specifically for a large scale retail launch.